The public symbol
The logotype at the centre of the RéserVert logo, symbolizes the interaction that should exist between the various components affected by sustainable development: green for the environment, orange for the social component, and blue for the economic component. It is only when these three spheres of activity meet that any sustainable action can really bloom.
Choosing a property that is a member of the RéserVert program, is also taking concrete action for the future. Guests also have something to say in this process and the power to clearly express their thoughts by doing something that has a real effect.
A plant symbol
Thuya Occidentalis, better known by the common name cedar, is a plant that is indigenous to Quebec. A resistant plant that has many uses, it has been an integral part of the province's culture and history since the dawn of time. Already known and appreciated by North American Indians even before the arrival of the first European explorers, it has always been used to protect, construct, shelter.
The members of the sustainable development recognition program proudly display the Thuya Occidentalis as a living symbol of their efforts to build a better world.